Boston Marathon Runbase
Part locker room, part Adidas store, and part museum, the Boston Marathon Runbase is a prototype retail experience located a few feet from the finish line of the iconic race. The experience is a collaborative effort between Adidas, one of the marathon's major sponsors, the Boston Athletic Association, the race's organizer, and Marathon Sports, the local running store. The store design takes advantage of the joint venture, becoming a new center for Boston's urban running scene. A new merchandise display system places state-of-the-art running gear in a historical context, alongside vitrines containing artifacts from the race's storied history. An interactive database and leaderboard turn Boston's runners into a community, making the base a natural place to start club runs, extending the store experience into the city. The store also features lockers, showers, and a recovery area for runners and finishers. Photography coutresy of John Gilooly. Boston, With ParcOffice, Completed 2015.